Brightness by component wavelength (red, green, or blue) is also determined, as paper can reflect different amounts of certain colors, imparting a color cast to a printed piece if you’re not careful. Basic white copy paper has a 92 brightness. Refers to the percentage of light reflected from the sheet’s surface.
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C2S means “coated two-sides” and is preferred for two-sided commercial printing. I wish to subscribe to Color Marketing Groups free mailing list and to receive the monthly Color Alert®. C1S means “coated one-side,” which is useful for labels, packaging, and other materials destined for single-sided printing. Spectral City (A Trip Down Market Street 1906/2018). Paper is often coated during manufacture, which improves the reproduction of fine halftone screens and color fidelity. solo show: Stephanie Syjuco: White Balance/Color Cast, Anderson Collection at Stanford University. Thicker grades include cover, bristol, tag, and index.
Digital presses generally have their own grades. Bond is used for letters and documents, book paper is used for books, offset is used for offset printing, and so on. cover.” One point is 1/1000th of an inch, so an 8-pt. This is often abbreviated “pt.”- for example, “8-pt. DIY Plumbing Pipe Decor Furniture 20 3/4 at Walmart. book paper is equivalent to 104 g/m 2.Ĭover, card, and other thick stocks are often specified in points, which refers to the thickness of the paper. Cross Pipe Fitting Equal Natural black color cast iron pipe fittings thread tee.
For example, the basic size of book paper is 25 x 38 inches, so a ream weighing 70 pounds would be 70-lb. Is the weight in pounds of a ream (500 sheets) of a paper at its basic size, or the size of the uncut sheet supplied to the printer. Experience Assistant Manager, Product Marketing Product Marketing Coordinator Marketing Intern Graduate Student Core Team Member, Color Cast Company. When asked about the details of the paper stock you are choosing for a print project, do your eyes glaze over? Do terms like basis weight, points, and color cast sound like Greek to you? If so, here is a quick list of basic terms to help you better understand the process. Balanced, subtle, natural, and an emerging direction for gray, Evolve, Color Marketing Group’s 2018+ North American Key Color, is the embodiment of a warm neutral.
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